Structure & Safety
Transparency is our currency. How to read a label and ensure you are getting safe, effective hemp.

Laura Freeman
Founder & Farmer
The CBD industry is unfortunately full of mislabeled products. As a consumer, your best defense is the Certificate of Analysis (COA).
What is a COA?
A COA is a document from a third-party, accredited laboratory that verifies exactly what is in the bottle. It tests for:
- Potency: Does it actually contain 1500mg of CBD?
- Purity: Is it free from pesticides, heavy metals, and mold?
- Legality: Does it contain less than 0.3% THC?
How to Read It
When you look at a COA for Laura's Mercantile products, look for these sections:
Cannabinoid Profile (Potency)
This lists the cannabinoids detected. You want to see high levels of CBD and trace amounts of CBC, CBG, and THC. This confirms it is a "Full Spectrum" product. If you only see CBD and nothing else, it is likely an isolate.
Pesticides & Heavy Metals (Purity)
This section should show "PASS" or "ND" (Non-Detectable) for harmful substances like lead, mercury, glyphosate, and mycotoxins. Never buy a product that fails these tests.
Delivery Methods
Oils (Tinctures)
- Pros: Fast absorption (sublingual), precise dosing.
- Use: Hold under tongue for 60 seconds before swallowing.
Topicals (Creams/Salves)
- Pros: Targeted relief for specific joints or muscles.
- Use: Apply liberally to the affected area. Does not enter the bloodstream effectively, so no mental effects.
Edibles (Gummies/Chocolates)
- Pros: Convenient, long-lasting effects.
- Cons: Slower onset (digestive system), lower bioavailability.
Safety First
- Consult your doctor: Especially if you take blood thinners or other medication (grapefruit warning).
- Pregnancy: Do not use CBD if pregnant or nursing.
- Quality: Only buy from transparent companies that share their COAs (like us!).
Cultivating Wellness,
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